A Unique take on Classic
listening experiences.
With Pandora Stories, Creators are able to curate Playlists and Curated Stations comprised of music and comedy tracks from Pandora’s extensive catalog. Curators can further customize Programs with their own commentary, or that of a collaborator, by uploading Voice Tracks sequenced within the Program.
Pandora Stories combines the best aspects of podcasts and playlists to help Creators expand beyond classic listening experiences and bring exclusive, engaging content to people in a whole new way. Pandora Stories are automatically available to all artists with music spinning on Pandora and can be found under the Programs tab on your AMP profile page. Pandora Stories are also available to non-music creators. If that’s you, click below to sign up:
Before you begin curating your Playlists and Curated Stations, be sure to check out our Stories Starter Guide and Creator FAQ for best practices and pro-tips on creating the optimal Pandora Stories experience for listeners!
Below you can also find examples of a few of our favorite Pandora Stories that show the range of what you can do with this exciting new tool.
SUCCESS STORIES
A ‘90s baby herself, the country-pop songstress most recently dropped “Ladies in the ‘90s,” which she wrote, as a tribute to Whitney Houston, Britney Spears, Shania Twain, the heroes of her childhood. “I just liked girls owning it,” she says. Now hear Lauren own her own story.
It’s classic rock and free-form, spun by Rolling Stone’s Ben Fong-Torres, who was portrayed in Almost Famous. Ben, who was a weekend DJ on progressive rock pioneer KSAN, also plays bits of interviews with artists like Jim Morrison, Mick Jagger, Paul McCartney and Grace Slick. Great sounds and lots of surprises.
Playlist of cover songs supporting a social impact movement
Voice Tracks from featured artists discussing the songs that helped them through difficult times
Call-to-action driving listeners to further engage with the Songs That Saved My Life website
Clear intro and outro to set up and conclude the Story
Brief commentary tracks (recommended 60-90 seconds) recorded by the artist to supplement the songs
Comprehensive playlist of songs that span the artist’s full career
“Pandora Stories has been an impactful tool for us to showcase “Songs That Saved My Life,” our covers compilation aimed at spreading awareness and raising money for suicide prevention and mental health. With Pandora Stories, listeners aren’t just hearing another cover song; they’re listening to artists speak directly about the music that has helped them, encouraging open conversations surrounding mental health in our music community and beyond. We are honored that Pandora continually seeks out new and meaningful ways for labels to showcase their artists and what goes on behind a glossy, finished product.”
MAGGIE CUNNIN,
PROMOTIONS AT HOPELESS RECORDS
RESOURCES
Pandora Stories User Guide
A step-by-step guide with images.
Guía de usuario - Historias de Pandora
Una guía paso por paso con imágenes.
Pandora Stories One-Sheet
Learn more about what Pandora Stories offers.
Stories Starter Guide
Best practices and example use-cases to
kick-start program creation.
Creator FAQ
Frequently Asked Questions for Creators.