We’re very excited to announce the release of curator profiles! All types of curators on Pandora including labels, DJs, songwriters, journalists, writers, actors, chefs, influencers and more, will now have a listener-facing profile where they can showcase the playlists, stations, and Stories they’ve made using Pandora AMP’s free curation tools.
Curator Programs
Ben Fong-Torres (journalist / author) - Stories with Ben Fong-Torres
Shelly Peiken (songwriter / musician) - The Songs Of Shelly Peiken
Third Man Records (record label) - The Stories Behind Southeast Of Saturn
Sameer Gadhia (musician / podcaster) - Point Of Origin
Ina Garten - The Barefoot Contessa (chef / television personality) - Road Trip
Chrissy Metz (actress) - Feel Good Playlist
Why Curation Matters
As content creation and catalog volume have exploded over the last several years, the art of curation has proven to be more important than ever. As listeners often struggle with the barrage of content out there, more people are turning to the curators they trust for specialized listening experiences and uniquely curated programming. With curator profiles on Pandora, it is now easier than ever for fans to discover and engage with the curated programs they love.
“Approximately 50,000 songs get uploaded a day and the average music listener doesn’t have to go through it all to find good music. That’s where curators come in. Using our expertise and passion for music we go through all of the tracks and pick out the best ones for different listening experiences.” - Josh “J1” Raiford, Vice President of Sirius XM/Pandora Programming
Since Pandora Stories was launched in 2019, curators have been using the Pandora AMP toolset to create unique programs, sharing the stories behind some of their favorite music. Artists, labels, podcasters, songwriters, producers, DJs, authors, influencers and anyone who counts music as part of their creative process, have been making programs in their own unique voices to celebrate the music in their lives, whether they create music or are avid listeners.
“Pandora is proud to continue to wave the flag for human curation. Remember passing that mix cd of your favorite songs to your friends? Well, it still happens in AMP where we lovingly seek out the best new music and amplify it across our platform for our listeners to get turned on to something new. We know there are a ton of offerings out there, but rest assured we’re hand selecting the best new music so it doesn’t get lost in all the digital distraction.” - Chris Patyk, Assoc. Director Music Programming, Rock
DISCOVERING CURATORS ON PANDORA
Curators now have a home for all of their content on Pandora and can use their curator profile to help grow their audience. The new curator profiles showcase dedicated sections for both stations and playlists, as well as displaying curator images and bios. Pandora listeners can easily discover more programs by their favorite curators and keep up with the new programs they are creating.
For listeners using the Pandora mobile app, you can go to a curator’s profile from a program they’ve created by scrolling to the bottom and tapping on the “More by curator” option which will bring you to the curator’s profile. For listeners on the web platform, select a program and click the “by curator” link under the program title to view all of that curator’s programs.
Become a Curator on Pandora
Verified curators already creating programs in Pandora AMP are now able to go to their Profile tab after signing in to upload a curator photo, submit a custom bio, and share their curator profile link with their fans. Sign in to check it out:
Sup Pop’s Pandora AMP Curator Profile
If you’re interested in becoming a curator and creating your own programs on Pandora, you can sign up for it here:
All artists who have claimed their profiles on Pandora AMP, will automatically have the Programs option available to them. If you’re an artist new to AMP, you can get started by claiming your artist profile here:
So far, curators of all kinds have created thousands of incredible programs on Pandora, offering a wide array of original and exclusive listening experiences. We encourage you to check some of them out, and then make your own!